星期三, 11月 07, 2007

Addictive TV in Sportive for Beijing 2008 Olympic Games


In anticipation of the Beijing 2008 Olympic Games, Adidas - official sponsor of the Games - is celebrating the dynamic relationship between sport and art. The exhibition, starting in Shanghai this week, will visit Guangzhou, Nanjing, Shenyang and Chengdu, amongst others, arriving in Beijing next summer for the 2008 Games, before then going to Hong Kong.

Around 70 leading contemporary artists from around the world are participating in the project. Alongside European artists including Swiss photographer Hans Gissinger, audio/video artists Addictive TV and French designers Electronic Shadow are celebrated Chinese painters Wang Guangyi, Tang Zhigang, the Luo Brothers, Yue Minjun, Kong Weimeng and Zhong Biao as well as renowned Japanese animator Takeo Hatai.The installation Sportive by Addictive TV dynamically explores movement and sound in a wide range of sports, evolving the action of the fast and furious sporting forms being sampled, into shifting new musical patterns of rhythmic audio and video.

With huge thanks to Adidas, Sportive was created using entirely the sounds and images of sports with only the addition of a human heartbeat. The installation is also available as a video piece on the Talents 'Art & Sport' DVD, produced by Talents - the Art Video Collection : www.talentsvideo.com/en/issues/talents_performances

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