via Picturephoning.org
English synthpop duo, Pet Shop Boys just released their new video for “Integral” which includes embedded QR codes.
Viewers with a mobile phone and a small piece of software can take pictures of the codes, and then be transported to a website about personal freedom. [via Digital Experience]
“Integral” is a critique of the Big Brother surveillance state with the slogan “if you’ve done nothing wrong, you have nothing to fear”. The QR codes are linked to websites containing info about issues of civil liberties. All the QR codes are available as downloads and people are asked to use them in their own videos, and upload them to a dedicated YouTube group."
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