‘Cultuur 2.0’ borrows from Web 2.0, the new generation of internet applications and practice that emphasize generating, sharing and classifying content, collective intelligence, collaboration, sharing, reviewing, ranking, rating, and empowering users. In which ways can such developments be applied in the cultural sector? Will cultural institutions generate other forms of content or approaches by embracing the Cultuur 2.0 mindset and connecting to the active internet user - or would this mean the end of culture as we know it?
Highlight of previous reviews from main organiser of Cultuur 2.0, Virtueel platform :
E-shrines -e-shrines by Saad
1.Exploding Borders
In the Netherlands, as everywhere else, the development of digital technology has coincided with a quiet revolution in the role of the museum in society. Heritage institutions have become more aware of their audience than ever before, thanks to the democratisation of the industry, a change in emphasis in collections away from the elite and the extraordinary and towards the everyday commonplaces of community and social history, and — last but certainly not least - the need to prove themselves worthy of funding. The latter factor has added urgency to the modern imperative to ‘find new audiences.’
At the same time, says Virtual Platform Director Cathy Brickwood, technology allows the once-insular heritage sector to address that increasingly important audience as never before. The question now is, how to do it, and what to say? Possible technological tools range from the ubiquitous (the internet, mobiles, and the PDAs which sometimes replace the familiar audio tour), to the up-and-coming (like the RFID tag, although hopefully not used to the extent of the pioneering Japanese museum which embedded no less than 7,000 into the floor of a single exhibition room), and the unique (the Memory Table designed by Mediamatic that was showcased in the VP workshop, the Take Away Museum, and which is now being used by Amsterdam’s Imagine IC in a project to preserve the memories of elderly Indonesian immigrants to the Netherlands). The choice is already extensive, developments are bewildering swift, and heritage professionals rarely know much about the latest technologies — except that they are lagging behind.
2. What gives between the curator and the informed amateur?
The networked society we currently live in is witnessing a change in the role played by cultural organisations. It is the heritage organisations in particular, with the traditional mandate to conserve material and develop knowledge that will have to adapt their strategy most. The digital classification of cultural heritage is not just a matter of building an online database. It is also a question of contextualising information and coming up with ways of sharing the knowledge created and experienced in those organisations.
Here a report on the workshop ‘Digital Cultural Heritage’, organised by the Virtueel Platform and Digitaal Erfgoed Nederland, as part of the Amsterdam New Media Institute Summer School 2004. The Workshop used practical examples of how these developments are changing relations in the cultural sector.
....It’s clear that in the future museums are going to become increasingly hybrid organisations.
The presentation model looks like this:
Level 1 presentation
Level 2 formats; enlargement/scenarios/stories
Level 3 selections; focus
Level 4 objects; standardised descriptions
In addition to these internal discussions, at an external level decisions are being made about strategic alliances and the forms of cooperation that will reinforce the museum’s own identity. In addition the museum will need to consider the need for a strong identity of its own, and whether it’s necessary to create a brand for the Rijksmuseum.
Heritage organisations are generally very much focussed on content. In the case of the Rijksmuseum it’s very interesting to see how they have exchanged a content driven strategy for a media strategy. This then raises the question: if the Rijksmuseum develops a media strategy on the grounds of its own media infrastructure, does the museum not then become a broadcaster? An independent media producer?....
3.The virtual community is the new lab
Waag society and V2_ are the most successful new media labs of the last fifteen years in the creative sector. It is without precedent that they have made their vision relevant to an organisation such as Surfnet, an academic node. From the margins to the academic discourse, how did that happen so quickly? The liberal climate of the eighties that supported the preconditions for the development from the public domain, has created space for this.
The climate has changed drastically now. The policy of tolerance has become narrower and the government propagates ideas like security and certainty. V2_ and Waag society are developing into independent knowledge environments in contrast to universities and corporate R&D labs. Their foremost challenge is in not wanting to become like them. University discourse is characterised by a textual approach to quality and this is recognised as being increasingly irrelevant to daily life; and with that also to policy making and the needs of government.
The question is which new creative strategies can develop in the present climate. Which strategies are able to respond to important social issues. How can we formulate the research questions embedded in current policy relating to everyday life? There are two important questions that have to be integrated: the creolization of the Netherlands, and the trend towards closed interfaces that are not accessible to professional amateurs (proam). If you’re looking for a new V2_, or Waag society you won’t find it. The new lab is the virtual community itself. The measure of openness of the alliances that come together there determines its role as the mover of the creative industry.
4. THE ANTI WEB 2.0 MANIFESTO from my favorite Andrew Keen (see link in Punk), author of the new book " Cult of the Amateur"
summary of his points:"The Adorno for idiots"
5. On the lighter side : Web 2.0 remixed
2 則留言:
ahha! this site is really cool! thanks for gathering these informations.
Hello yhui, Thank you for your comment. It is a big encouragement for me(save me from self disposal due to low readership). I always welcome new contributors and fedback.
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