Liverpool Biennial TV

TVC advertisement of an art festival can be done without cutting and mixing excerpts of artists' video and images, not new but would required a much higher skill from the production. I am wondering what is the standard and how is it related to the branding of the festival.

The festival site
2008 Theme : Make up, an exploration of artistic imagination

If you could be a ___ what would you be ?


The Joyful Tree
Diller Scofidio + Renfro's Arbores Laetae (Joyful Trees) launched on 20/08/08 before a delighted crowd. The fantastic work is a trailblazer for MADE UP - this year's International 08 exhibition which opens on 20 September. Rick Scofidio, visiting from New York, officially opened the work, describing it as "beautiful, wonderful and a little bit frightening."